Prime Group’s Website Crowned as the Best Corporate Website in Sri Lanka

Prime Group – the country’s leading real estate company and the only one in the industry to be ICRA [A] – Stable rated in Sri Lanka – won two prestigious awards at the 10th BestWeb.lk 2020. Participating in the annual web competition, the Group emerged a winner in two categories – winning the Gold award for ‘Best Corporate Website’.  Prime Group also secured the Silver award for the overall competition. This is definitely a true testament to the Group’s strong focus on furthering technology, innovation, and design.

Prime Group’s corporate website, www.primelands.lk, won the Gold Award in the ‘Corporate’ category and the Silver Award in the ‘Overall Winners’ category out of over 485 entries. And this phenomenal success is attributed to the hard work, dedication and collective efforts of the Prime Group’s IT and Digital Marketing Teams, along with the expertise of Lithium Technologies which was instrumental in developing the website.

Commenting on the noteworthy achievement, Brahmanage Premalal, Chairman of Prime Group stated, “As one of the leading property developers in Sri Lanka that is constantly looking at leveraging new technologies to reshape the real estate industry, we are proud and humbled to receive these awards. Having a high-quality web presence has become imperative to establish credibility as a business and also plays a crucial role in customer satisfaction now more than ever.”

“Prime Group has an exceedingly strong digital presence in the Sri Lankan Real Estate sector with multiple digital channels. With customer experience as our primary focus, our website has been designed to make property searches extremely easy and convenient, thereby generating massive web traffic. The commitment and dedication of our teams and the futuristic approach of the Group in general have been the driving forces behind this success,” he added.

Organised annually by the LK Domain Registry, BestWeb.lk is the sole Web competition in Sri Lanka that provides an exclusive opportunity for companies to promote and popularise their web presence. The competition seeks to recognise Sri Lankan websites with excellence in visual appeal, usability and popularity. And this year, the competition witnessed over 485 websites vying for the prestigious awards and recognition.

All entries for BestWeb.lk 2020 were judged on technical features – including functionality, navigability, standards and performance; excellence in design; content; interactivity; and privacy and security. The judging panel comprised industry experts with superlative web expertise.

The Prime Group website offers a Live Chat Support which enables customers and visitors to interact with sales agents real time in order to obtain details. This definitely adds to the convenience of the customer as most online customers prefer live chats to email and social media. However, the most notable feature of the website is the Property Virtual Tour Facility which enables prospective buyers to view properties from the comfort of their own homes. This has especially proved useful since the outbreak of the COVID-19 pandemic.

Prime Group has always provided the best of services for the past 25 years, rightfully earning the trust of its customers and loyalty of its employees. The Group has been recognised for its all-round excellence, having been chosen as a Great Place to Work for the past five consecutive years, crowned as one of Asia’s top 100 brands, and acknowledged as the Best Developer in Sri Lanka for two consecutive years by PropertyGuru Asia Property Awards.

Moreover, it is the only ICRA [A] – Stable rated real estate company in Sri Lanka which solidifies its financial stability. Prime Group has received a string of other accolades over the years, and its vision and commitment to creating a better place on earth along with its constant endeavour to become the best real estate company in South Asia will undoubtedly go a long way in achieving and even exceeding its own benchmarks.


Accepting the Silver award for the Overall Category by the directors of Prime Group – Anura Pathirage, Shehana Brahmanage and Nalinda Heenatigala. (From left to right)
Prime Group members with the Gold award for the ‘Best Corporate Website in Sri Lanka’ and the Silver award for the Overall Category at the awards ceremony of BestWeb.lk 2020
Accepting the Gold award for the ‘Best Corporate Website in Sri Lanka’ by Dineth Silva, Manager – Digital Media, Dushantha Rangana – Assistant General Manager, and Ruminda Randeniya – Director of Prime Group. (From left to right)

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