If you read our last post on Media Mix Modeling (MMM), you have a basic understanding of what
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In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market t
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"𝗔 𝗴𝗼𝗼𝗱 𝗣𝗥 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝗶𝗻𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗳𝗿𝗼𝗻𝘁 𝗽𝗮𝗴𝗲 𝗮𝗱" 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗕𝗿𝗮𝗻𝘀𝗼𝗻